What is kraft packaging, and why is it so popular?
Kraft packaging is the term used to describe packaging composed of kraft paper. Developed in Germany in the late 1800s, kraft paper is a robust and long-lasting material. It is stronger than other kinds of paper because it is composed of chemical pulp that is created during the kraft process. Products requiring a high level of protection during storage and transit are frequently packaged in kraft paper. Because it is reusable, recyclable, and environmentally friendly, it is a preferred option for companies trying to lessen their environmental effect. It is frequently used in the packaging of gifts, food, jewellery, and several other retail goods and you can purchase from wholesale packaging Australia.
How is Kraft Paper Used in Packaging?
Kraft paper is mostly used for corrugated boxes these days, but it has also recently gained a lot of popularity for carton boxes! The e-commerce business uses corrugated boxes to safeguard products and make sure they can resist rough shipping conditions because kraft paper is a robust material. Because of the rustic and raw appearance of brown kraft paper, businesses also frequently utilise brown kraft paper carton boxes to showcase their eco-friendly initiatives and meet sustainability targets. In today’s packaging sector, kraft paper offers a plethora of unique packaging choices due to its versatility.
Kraft Paper vs other papers
When compared to other papers, kraft paper is stronger. The kraft process removes more phenol from kraft wood pulp, keeping more cellulose behind, which is what gives paper its robustness and resistance to tearing. Because raw kraft paper is typically more porous than conventional paper, it is less effective for printing but more vulnerable to special finishing techniques like foil stamping and embossing/debossing.
Reasons for popularity of Kraft packaging
Eco-friendly
The favoured material for packaging businesses worldwide is kraft paper since it is more recyclable and ecological than regular paper. Kraft paper has a wide range of applications, including multiwall shipping sacks, grocery and shopping bags, and simple wrapping paper. Kraft paper is the preferred packaging material for the food industry and is used to package flour, sugar, dried fruits and vegetables, bread bags, cheese wrappers, and other items. It can be recycled up to seven times, which reduces the carbon footprint by about 65%.
Highly durable
In German, “kraft” signifies “strong.” According to its name, Kraft paper is more resilient than ordinary paper and works well for long-distance shipping because it can tolerate abrasions and damage. Its ability to withstand heat, moisture, and hard handling makes it ideal for industrial and heavy-duty applications. It is an ideal packing material for both delicate jewellery and big objects like electronics. It is quite strong, but it still has some permeability, which is important for some products.
Light in weight
Kraft paper packets are lightweight and easy to transport, which lowers transportation expenses because they don’t require extra testing to clear customs. Also, they are easy to handle by the customers as they can also carry the packed boxes from one place to another with ease.
It looks good naturally
Customers have fallen in love with this unassuming brown paper because of its organic, wood-like feel. Kraft paper is a great option for firms that follow the minimalist design and approach. Customers can easily modify it by changing the bleaching degree, giving them a variety of colour possibilities.
Cost effective
In terms of packaging materials, it is the most economical choice when considering alternatives like plastic. Also when purchasing packaging boxes bulk, it becomes cheaper which is why it can be sold to customers at a cheaper price.
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