Everything about Positioning Strategy for Packaging Design

One of the crucial phases in the creation of packaging design is design positioning. It places a strong emphasis on putting the customer first, taking the target customer groups’ needs into account, conveying information that can draw in customers through design, and offering them a sense of uniqueness in terms of unique impressions. Sales of the product are directly impacted by whether or not the positioning is appropriate. Designers purchasing packaging boxes bulk can strategically choose the packaging design subject by using product-based market research and accurately identifying target consumer groups’ needs through packaging design positioning.

What is brand positioning?

In design expression strategies with the brand at its centre, the primary expression strategies are typically based on brand culture and visual image. It primarily conveys the identity of the product’s maker. The brand’s name, logo, graphics, colours, and other elements are utilised in the packaging on the primary image to entice customers to buy brand items by virtue of their familiarity with and trustworthiness. This kind of packaging is designed by incorporating the brand’s visual identity system into the design. Furthermore, a lot of firms use their packaging to showcase their distinctive idea, brand narrative, and other aspects of their brand culture.

The packaging design strategy with the brand at its centre should, in addition to adhering to certain fundamental principles of brand design, start with consumers and products in the design process, emphasise the personality of the product, integrate the product with the brand, and achieve the personalised expression of the brand packaging. The most innovative and creative packaging techniques are utilised to communicate the brand and draw in customers as one of the primary means of carrying the brand.

Product Positioning

It is impossible to separate packaging design from the product itself. When creating, designers ought to base their ideas on the qualities of the final product.

Product features

Consumer demands are the basis for product features, which provide a special incentive to purchase. It leverages the distinctions between related items to identify the breakthrough in design. The features of each product determine how they differ from one another. Packaging design should emphasise the originality or distinctiveness of the product itself, appeal to various consumer groups with product attributes, and satisfy their varying consuming needs in a market setting where product uniformity is taken seriously.

Function

Function is a product’s fundamental component. Packaging design can differentiate itself from similar items by starting with product functionality innovation, while also addressing the fundamental demands of customers and advancing product innovation. The purpose of product packaging in wholesale packaging Australia is also included in positioning with function as the starting point.

Place of origin

This positioning approach is typically applied to goods with localised features. Certain products are of high quality in their country of origin. Owing to geographical advantages and historical inheritance, the product is of higher quality than goods from other regions. These goods frequently have packaging that highlights local culture.

Commemorative

During significant holidays, events, and sporting occasions, some major corporations may introduce items with a theme. These products will have matching packaging designs, which not only adds to the festive mood but also incorporates holiday culture into the design.

Product grade

Products will be categorised into different grades based on their intended uses and sales tactics. Product packaging tactics are frequently taken into account in modern packaging design based on the contents’ value. The product’s value and meaning should be appropriately reflected in the packaging design. The current package development trend is more focused on providing customers with distinctive spiritual experiences.

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• Packaging Design
• wholesale packaging