5 Most Common Packaging Types in 2024

The demand and need for packaging is a multifaceted story these days. Packaging now serves more purposes than only moving goods. In fact, the experts of custom packaging Sydney stated that customers have pretty high standards when it comes to packaging. It needs to be robust and long-lasting while at the same time be practical. 

Customers now want your packaging to be an integral component of your marketing plan in this new era of transportation. Unboxing—packaging as a consumer experience—has resulted from this. The marketing industry has seen a dramatic transformation within the past 20 years. This transformation has brought about exponential change in the packaging business as the professionals of custom packaging Sydney has seen in the last years. 

Flexible Packaging Design Is Lightweight

Multiple non-rigid materials are combined in flexible packaging.  Bags, liners, and pouches are all included in this group. Additionally, stretch and shrink wrap are used in shipping to bundle or confine products. These affordable and lightweight packaging options are practical. Producing flexible packaging is economical and reduces the amount of materials needed for packaging design. The packaging lowers shipping costs and transportation emissions because it is substantially lighter than substitutes like thick glass or metal.

Flexible packaging blends customer pleasure with an extensive array of design alternatives. Flexible packaging, like metal, can increase a product’s shelf life and provide consumers with access to fresh food and other products. Additionally, it is incredibly customizable—a packaging designer’s paradise.

Sustainable CPG Packaging

Every kind of packaging has an effect on the environment, ranging from the energy and resources required to make it to the emissions associated with shipping goods in a box.

Companies are reassessing the materials’ sources and degree of recyclable nature when it comes to packaging design. Compostable, biodegradable, and recyclable materials are becoming more and more common. These decisions decrease the materials used to produce the package and cut down on waste after the customer opens the goods. There are several options available for packaging that is more environmentally friendly, and plant-based polymers are only one of them. Utilizing innovative packaging design strategies can also reduce the amount of packaging you utilize overall.

These package choices all show your customers that your company is actively working to reduce its environmental effect. 

Versatile Paperboard and Cardboard Packaging

Resilient cardboard and paperboard packaging is probably what consumers think of when they think of packaging. Cardboard is inexpensive and multipurpose. It is used to make transportation containers as well as containers for the things—like food, consumer goods, and cosmetics—that are contained therein. One benefit of cardboard packaging is the variety of branding choices it presents. Printing on cardboard is simple, and it can be tailored to the product to build a brand experience.

Additionally highly recyclable are cardboard and paperboard, which are frequently constructed from recycled resources. One of the most recyclable materials is cardboard, which can be recycled up to seven times before losing its strength. The water, energy, and materials needed to create new packaging are saved when cardboard is recycled.

Rigid Plastic Packaging Showcases Products

Companies may simply display their items with clear plastic bottles and hard plastic product covers. The customer doesn’t need to open the box because the product is packaged in solid plastic and is easily visible. Rigid plastic packaging is typically used in CPG packaging applications such as food, drinks, household items, and personal hygiene products.

Rigid plastics minimize pollution and shipping costs since they weigh less than metal. There are still challenges associated with recycling these materials, particularly in regions where robust plastic recycling programs are still necessary. However, these plastics are often highly recyclable when these facilities are available. Furthermore, efforts are underway to enhance the recyclability of these polymers.

Metal Packaging

In terms of robustness and lifespan, metal is a great material for packaging design. Metal has long been utilized in food, beverage, and aerosol packaging. Long-distance transportation is feasible, since vacuum seals and heat sterilization protect the contents from light, moisture, and oxygen both during delivery and for months thereafter. The best barrier for delicate materials is metal. Additionally, customers are very familiar with this material, and it is simple to form around a product. Customers will therefore choose metal because they believe your packaging to be trustworthy.

Metal cans are heavier than many other packaging solutions, but they can be recycled several times. They also have a great recycling record, recycling 45% of aluminum cans and 58% of food cans. Metal recycling also creates a great deal of jobs and has a significant economic impact.

It is necessary for brands to understand that optimal packaging is more than in design but is a planet-friendly approach.They can create the perfect brand experience with the right form of custom packaging. 

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