The Benefits of Using Custom Packing Tape for Your Packaging

The first impression any customer draws with your brand for the first time is when they see the packaging. Even before opening the product, the experts of the custom packaging Sydney can make the packaging such that it will speak a lot about your brand value. 

According to a survey, 60–80% of customers who are happy with their purchases do not make additional purchases. Building a relationship with customers is essential if you want them to routinely buy from your brand. One excellent approach to make it happen is through packaging.

Adding personal touches to your packaging design can greatly increase customer loyalty. The professionals of custom packaging sydney offers a number of solutions to make any brand packaging beautiful. One of the easiest ways to do it is using the custom packing tape. It has a number of benefits. 

Corrugated boxes are often used by brands as product packaging. They are simple to get and offer lots of room for packaging and shipping. Custom packaging tape, eye-catching artwork, and labels with unique printing can be used to create personalized brand packages that can stand out from the rest. 

What exactly is Custom Packing Tape?

You may brand your goods and shipments using custom packing tape to make them stand out from the competition. To create an immediate connection with your customers, you can palace the brand logo on the tape. It is one of the proven ways to reach out to new as well as repeat purchases.

Advantages of utilizing personalized packaging tape:

Boosts Visibility

Your CPG packaging will stand out on store shelves and in online shipments with custom packing tape. This raises the overall awareness of both your items and your brand. Customers will also connect your brand with the personalized tape, which will make it immediately identifiable. Moreover, personalized packing tape is striking. Compared to traditional packing tape, it’s much simpler to detect on store shelves and gives you more alternatives for setting your brand apart from the competition.

Promotes the Logo of Your Brand

For all of your advertising endeavors, your logo is absolutely important. Customers tend to remember your brand based on what they see on all of your marketing materials. Customers will pay attention if you print your logo on the outside of your CPG package and then use it on the bespoke packing tape. Additionally, it helps them remember it when they hear the name of your company.

Boosts Economic Efficiency

It is like using one stone to aim for two – custom packing tape improves cost-effectiveness while taking care of your brand’s visibility. Using digital printing lowers the cost of packaging design. This lets you add choices like personalized packing tape with your own logo on it. You can order in larger numbers or just buy one role to give it a try.

Packing tape is an essential component of CPG packaging, therefore personalizing it makes sense. It is therefore unique to your brand. Due to its multiple usage on the box, it is also quite noticeable to customers.

Offers Inexpensive Promotion

Personalized packing tape provides inexpensive marketing for your business. You must use every resource at your disposal to market your brand. Since you’re already going to buy packaging tape, it won’t be too expensive to add customisation to an already-existing marketing plan. Customers drawn to your CPG packaging by the unique packing tape will generally read the label information in more depth. This increases the recognition of your brand. 

Determine Any Potential Theft or Tampering

The shipment and transit is safe with custom tape. When standard packing tape is used, it is simple to replace, making packages vulnerable to tampering. Because custom tape is unique to your business, potential thieves won’t have access to your packing tape in the event of tampering or theft. 

In a larger arch of thought, custom tape can help determining when theft or tampering took place. For instance, you can determine when the shipment was tampered with if it arrives with boxes that are missing tape.

Custom packing tape can be applied to product packaging as well as shipping boxes. Customers will start to identify the tape with your brand and anticipate seeing it in upcoming packaging designs.

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