21 Oct, 2024 | By: Premiumpackaging

Importance of Product Packaging

Importance of Product Packaging

  Product packaging is more than just visually appealing and is extremely essential to the success of your company. Many people underestimate the significance of packaging, thinking of it as only a way to keep a product safe while it is being transported and stored. But for a number of reasons, it is far more […]

10 Jul, 2023 | By: Premiumpackaging

The Psychology of Packaging: How it Affects Consumer Behaviour

The Psychology of Packaging How it Affects Consumer Behaviour

In this extremely competitive market, brands must work hard to stand out. The wholesale packaging products is one of the most potent marketing tools. Packaging has a substantial impact on consumer behaviour, as seen by the 72% of Americans who believe that product packaging design influences their shopping decisions, including 81% of those who purchase […]