Packaging Trends for E-commerce Success in Sydney

Brands are discovering new methods to engage with their customers through their packaging as eCommerce is booming. Packaging is evolving into a key touchpoint for brands as more consumers shop online. It’s now an opportunity to connect with your customers and create an experience as well as a way to safely deliver your product to them. Some of the best eCommerce packaging trends are broken down below to assist you improve your unboxing experience.  These packaging options can be ordered by a good wholesale packaging Sydney and can be used to pack products you sell online.

Sustainability

In the eCommerce sector, sustainability and sustainable packaging have quickly gone from being a trend to the standard. Customers are growing more conscious of their influence and the demand for eco-friendly alternatives is continually expanding as a result of the push towards APCO’s 2025 packaging targets. According to research, 93% of consumers prefer environmentally friendly packaging that is simple to dispose of. There is a higher probability that something will be disposed of appropriately if it is “obviously sustainable” and has a recyclable logo or written on it. 

Minimalistic

When it comes to environmentally friendly packaging, the saying “less is more” is still valid. While the ‘bells and whistles’ might make for a pleasant unboxing experience, excessive aesthetic flair could come off as unnecessary and fall short with environmentally conscious consumers. Thoughtful minimalism need not be monotonous. When executed properly, a straightforward packing solution can give clients a classy and elegant unboxing experience. 

Customisation

Within the eCommerce sector, the unboxing experience has taken off, and it goes beyond merely visually pleasing packaging. Personalization is the key to giving customers the impression that they are receiving a gift when their packages are delivered. Even though they are the ones who purchased it, eCommerce retailers must now more than ever prioritise the client in their packing due to the lack of an in-person encounter.  Making your customer feel valued might be as easy as sending them a customised thank you message or a swing tag with their name on it. 

Digitally enabled

Given how important technology is to our daily lives, it makes sense that it will find its way into eCommerce packaging. The ultimate comeback story, QR Codes have made it possible for non-techies to stay updated. Only a few years ago, it appeared that QR codes were on their way out, but they have since made a comeback and are now helping marketers add a little digitalization to their eCommerce packaging. By using QR codes, you can enable your clients access more information and content without printing a tone of promotional materials. Send them to a website with instructions for using your goods or a blog post with instructions for getting rid of your eco-friendly packaging. 

Telling the story of your brand through packaging

Brand storytelling is a packaging concept that has truly taken off in 2023 in the age of the conscious consumer. Due to the increased demand from consumers and the absence of in-person interactions in eCommerce, firms are developing innovative ways to interact with their customer base. Given that opening an order’s box is the first “physical” engagement a customer will have with a business, companies are using this chance to share their brand’s story with you using their packaging. The thoughtful consumer is interested in learning about your brand’s history, mission, and the materials or packaging you use. Putting it on the container or a card or going digital with a QR code that links to a blog post or video are both ways to add this to your packaging.

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