Going Green with Minimalist Packaging Design

Eco-friendly packaging is any packaging that, when compared to an alternative, has lesser damaging impact on people and the environment. Although, there are no comparable measures to compare these to, the definition of “eco-friendly” depends on who is defining the substance. As a general rule, eco-friendly packaging typically consists of materials that are intended to not harm the environment, people, or wildlife, and to encourage a circular economy.

The entire supply chain has been calling for eco-friendly, sustainable packaging with a simple packaging design for the past ten years. Why? Because it has been demonstrated that simple packaging has a significant impact on consumers’ purchase decisions and financial results. According to the Packaging Digest and Sustainable Packaging Coalition’s annual Sustainable Packaging Study, 92% of customers believe that packaging that is minimal, eco-friendly, or biodegradable is important. The report also shows that 74% of business owners prioritise using packaging materials with recycled content.

Green and minimalist packaging will quickly become the standard for consumers as more end users recycle packaging to solve environmental challenges, reduce carbon footprint and energy expenses.

As the demand for eco-friendly packaging continues to grow, it is expected that more packaging suppliers in Sydney will offer sustainable options, making it easier for businesses to make environmentally responsible choices.

Now more than ever, business owners must start adjusting to packaging trends and accepting accountability for their part in reducing pollution and saving raw materials. 

What Packaging Material is Best for Minimalist Packaging?

In the packaging industry, paper is the most common type of material. The paper material is not only more affordable but also more environmentally friendly when compared to moulded plastic. It is environmentally friendly and may be recycled and utilised for other purposes. Paper may be produced and recycled without the use of hazardous chemicals, unlike plastic, bottles, cans, or Styrofoam. There are two types of paper that produce premium packaging and are nevertheless environmentally friendly:

Kraft

During the kraft process, paper made from just virgin fibres is used to create kraft paper. It is recyclable, compostable, biodegradable, and reusable. Mostly, it is used to package consumer goods, particularly food and drink. Kraft is clean, durable, and most importantly, it works well for high-quality printing.

Solid Bleached Sulfate (SBS)

SBS paperboards are made from virgin wood pulp that has been bleached; they typically have a covering of mineral or synthetic colour. It is flawlessly white on the inside and the outside, making it a great package material for personalised printing. For a professional finish, SBS paperboards can be sliced, creased, hot foil stamped, and embossed. Because SBS is acid-free, odourless, and tasteless, it is frequently used to package goods like chocolate, cigarettes, cosmetics, medications, dietary supplements, and even frozen meals. Because SBS paperboards do not deteriorate over time, they are ideal for graphics, signage, and prints as well.

Minimalist Packaging Styles

The main objective of minimalist packaging is to reduce waste and save raw resources without sacrificing the strength or usefulness of the package.

Twisted-end boxes

Tuck-end boxes are common and economical. Moreover, they may be produced with little to no waste of basic materials. They are straightforward and ideal for goods that need a big window with a front display panel.

Mailer box

Regardless of how big or tiny the products are, mailer boxes can be used to package them. They are recyclable and reusable. It is a great option if you want a simple package design that is durable, especially when delivering goods over large distances.

Pillow boxes

Pillow boxes are compact and small, and they use few resources. Pillow boxes make excellent gifts since they create a strong impression while protecting the contents from damage.

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