Different packaging types to consider

Few things are more crucial when competing in a crowded market than being instantly recognisable. Your brand must feel like the ideal match for the target market you designed it for. The most obvious method to do this is to get your packaging design correct, and the first step in this process is deciding between several packaging options. Brand identification in packaging is influenced by two factors: the kind of packaging you select and the design you apply to it. There are a lot of wholesale packaging supplies options available and you must select the one which not only helps to improve your brand identity but also makes the product inside easily recognisable from just looking at the packaging.

Different packaging options to consider

• Boxes

Due to their simplicity and convenience, boxes rank among the most popular forms of packing. Put your packaging in a box with a flat bottom and stabilising corners if you want it to sit steadily on the shelf or the ground. You require packaging that can be stacked easily inside a bigger box or shipment container. Boxes are easy. Almost anything may be contained in a box. Boxes can be relatively simple to design when it comes to layout. You have strong, flat surfaces that are ideal for printing logos and other graphics on.

• Vacuum packaging

The majority of people immediately associate “vacuum packaging” with airline food. Many other items, including cosmetics and skincare products, snacks, and pallets of boxed or bottled goods, are carried in vacuum-sealed wrappers, in addition to the food that is often served aboard aeroplanes. Contrary to other packaging materials like boxes and bags, wrappers are placed mechanically and frequently heat- or vacuum-sealed all the way around the goods to prevent contamination.

• Bottles

When your product is a liquid, a lotion, or a supplement, bottles are a terrific choice. As varied as the liquids kept in them, bottles come in all different sizes and shapes. For beverages like soda and spring water, there are throwaway plastic bottles available. On the other end of the spectrum are engraved and embossed bottles, which are works of art in and of themselves. Careful design enhances the performance of any bottle, whether it is throwaway or valuable. Keep the bottle’s shape in mind while creating a label for a bottle. You might decide to create custom-shaped bottles, or it might be preferable to stick with a generic-shaped bottle, based on your budget and your company’s goals.

• Cans

A can is your only choice if the item is a liquid and you don’t want to package it in a bottle. A can is an option even if your product isn’t liquid however, it is frequently not the best choice. The form presents a special challenge when creating a can. You must design with the curves of the can in mind, whether it is a long or short can, a thin cylinder or a big wide-mouthed soup can. Cans are one of the most popular ways of packaging for many decades.

• Sustainable packaging

The unique improvements manufacturers are making to produce goods that are more environmentally friendly are one of the most fascinating things we are witnessing right now. It involves things like employing less materials for packaging without sacrificing quality or safety. It involves using exclusively recycled resources and thinking about how to design a waste-free, ethical production process. It’s no secret that this factor is becoming more and more significant in design, and if your company isn’t aggressively pushing the envelope in favour of a greener world, you risk losing your audience’s respect, trust, and revenue.

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