The Psychology of Packaging: How it Affects Consumer Behaviour

In this extremely competitive market, brands must work hard to stand out. The wholesale packaging products is one of the most potent marketing tools. Packaging has a substantial impact on consumer behaviour, as seen by the 72% of Americans who believe that product packaging design influences their shopping decisions, including 81% of those who purchase gifts.

Here are some effective ways to grab the attention of consumers – 

Create unique design

A customer’s initial interaction with your products and possibly your entire brand is through the product packaging. A fantastic way to present your brand to a consumer is through distinctive packaging. However, in the current hyper-competitive market, it is inevitable for similar items from different brands to share a common pattern or appearance. According to the experts of wholesale packaging Australia, if a product’s packaging is distinctive or branded, 40% of consumers post pictures of it on social media. It follows that innovative product packaging can set your company apart from the competition and raise awareness of the item itself.

Connect with the emotions and psychological triggers with colors

Within 90 seconds of first interacting with a thing, people determine whether to purchase it; between 62 and 90 percent of this evaluation is based only on colour. In product packaging, colours are essential because they can evoke common ideas related to your product. Through the invocation of various emotions, they might also affect the customer’s impression. Use colours to communicate your product’s identity and the proper tone or mood. 

Provide answers to consumer questions

You may interact with your customers directly through your packaging. The product’s purpose should be made clear by its design and the information printed on it, avoiding any misunderstandings. Additional details, such as its features, specifications, and pertinent dates, might readily sway consumer behaviour. Customers may more easily decide if a product is suited for their needs by using these essential details. By fostering trust between you and the customer, this information can improve your brand’s reputation and image.

Reflect the overall quality of the product

While it might be beneficial to have eye-catching and distinctive product packaging, it should also convey the same quality as your product. Depending on who you are trying to reach, your packaging may have a varied look and feel. However, regardless of the industry, great and high-quality packaging leaves a strong impression. Particularly with luxury goods, good packaging can persuade customers to believe in the contents within and support the price tag. A luxury product’s packaging and branding can affect customer behaviour because 61% of consumers are more likely to repurchase it.

Retain functionality and feel

The primary purpose of packing is to protect and contain the product. The size of the packing, its durability or ability to keep the product secure, and the simplicity of opening and putting it back in storage are all elements that can affect customer behaviour when making a purchase. The act of taking a product out of its packing and unboxing it also enhances the consumer’s experience. A whopping 55% of viewers of unboxing videos said that they were persuaded to buy the goods as a result of watching the video, making the overall packaging appear and feel like a wise investment.

Communicate your brand’s values and vision

Consumers are currently shifting towards making more thoughtful purchasing decisions. Sharing your brand’s beliefs and vision through the item’s package is vital. Consumers are concerned about issues like product transparency, ethical sourcing, and environmental sustainability, and they want to support businesses that reflect their beliefs. Labels and other certificates on your packaging make it simple to demonstrate your brand’s dedication to these causes. Packaging that is environmentally and sustainably friendly might influence customer behaviour since it shows a commitment to these concerns.

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